Ashiana Housing Limited has announced the acquisition of a 22.71-acre land parcel on a perpetual lease basis from Mahindra World City Developers Ltd., a subsidiary of Mahindra Lifespace Developers Ltd. The land is located within Mahindra World City, Chennai, and is adjacent to Ashiana Housing’s existing senior living project “Ashiana Vatsalya.”

According to the company, the acquired land has a saleable area of about 15 lakh square feet, offering an estimated sales potential of around ₹1,200 crore. Ashiana Housing plans to develop a senior living community on this land, which will include both villas and apartments.

The project is aimed at strengthening the company’s footprint in the fast-growing senior living housing segment, catering to the rising demand for lifestyle-based residential options for the elderly in Chennai and Tamil Nadu.

This development adds to Ashiana’s existing portfolio of senior living projects across India, further positioning the company as a key player in the segment.

TOPICS: Ashiana housing