Akums Drugs and Pharmaceuticals Ltd. has announced a strategic collaboration through its subsidiary, Maxcure Nutravedics Ltd., with Jagdale Industries Private Limited to market Ready-to-Drink (RTD) beverages in aseptic carton technology. This exclusive partnership aims to deliver innovative, non-milk-based health and wellness beverages across key categories such as:
- Wellness drinks for food, Ayush, and nutraceutical frameworks
- Sports nutrition for hydration and recovery
- Nutritional products for critical care, diabetes, and weight management
India’s RTD market is growing rapidly as consumers prioritize health, convenience, and quality. The electrolyte RTD sector alone is valued at over ₹1,000 crores, with a 10% annual growth rate. Aseptic carton packing technology is at the forefront of this market evolution, providing extended shelf life, nutrient retention, and no need for refrigeration—perfect for India’s diverse climates.
Aseptic packaging also offers eco-friendly benefits, with lightweight, sustainable packs that appeal to environmentally conscious consumers. This collaboration is set to provide premium health-driven products while addressing underserved medical markets, such as critical care and therapeutic support.
Akums and Jagdale aim to meet India’s increasing demand for nutraceuticals and functional beverages, contributing to a healthier, sustainable future. This partnership is poised to set new standards in the healthcare and wellness industry.
