Bharti Airtel said it has entered into a long term collaboration with Google Cloud in order to deliver cloud solutions to Indian businesses.

The strategic collaboration is to offer a suite of cloud solutions from Google Cloud to fast track cloud adoption and modernisation for the customers of Airtel.

Additionally, the Sunil Mittal led telco will also provide a suite of cloud managed services to its customer base of over 2,000 large enterprises and one million emerging businesses.

“We are happy to partner with Google Cloud and jointly address this market opportunity with secure and scalable Cloud solutions for government, enterprises, and emerging businesses. Together, we will also accelerate the deployment of gen AI in the country and unlock its potential to solve problems,” stated Gopal Vittal, MD & CEO, Bharti Airtel in a joint statement.

Both the companies, through this collaboration, are targeting the large and growing Indian public cloud services market, which is expected to reach $1.78 billion by 2027, according to IDC.

The telecom company will also be leveraging Google Cloud’s gen AI capabilities to transform its customer experiences and interactions across its offerings of mobile, digital TV, and broadband, and to streamline its internal processes and operations.