Axis Mutual Fund has launched Micro-Investment™, an industry-first feature aimed at making investing more accessible and less intimidating for first-time investors. The initiative allows individuals to begin investing with as little as ₹100 per scheme, enabling them to diversify across multiple funds without committing large amounts.
The company said the new feature is designed to address one of the biggest hurdles faced by new investors: fear of choosing the wrong scheme or losing money. By allowing small-value SIP investments across various schemes, the feature encourages learning and confidence-building through hands-on experience.
“With ₹100 per scheme, we’re giving every Indian the power to start their financial journey without fear,” said B Gopkumar, MD & CEO, Axis AMC. “Micro-Investment™ is not just about small amounts—it’s about consistency, discipline, and big learning where you start small and aim to achieve big.”
The feature will be available at a monthly SIP frequency and applies only to eligible schemes on the Axis Mutual Fund website. Axis said the rollout aligns with its goal of democratising investments and helping Indians build financial literacy through practical exposure.
The company added that the feature rests on three pillars: accessibility, education, and empowerment—aimed at helping investors understand diversification, market behaviour and risk without taking on large financial exposure.
