Today, Audi India announced a price increase for all of its models. From January 1, 2023, the Indian division of this German luxury automaker will raise the ex-showroom prices of all of its cars and SUVs by up to 1.7%. The automobile manufacturer claims that the main cause of this price increase is an increase in input and operating costs.
However, it is important to note that all OEMs in the Indian automobile sector adhere to the custom of raising vehicle pricing in January each year. Commenting on the announcement, Balbir Singh Dhillon, Head of Audi India, said, “The primary objective of Audi India’s business strategy focuses on a model that begets profitability and sustainability.”
He added, “The price correction is affected as a result of the rising supply-chain-related input and operational costs. The new price range for our models is directed at maintaining the premium price positioning of our brand, ensuring sustainable growth for Audi India and our dealer partners. As a brand, we have always focused on human centricity and we continue to ensure that the impact of the price hike is as minimal as possible for our customers.”
