The Aditya Birla Group is stepping into the Indian jewellery market, which is worth ₹6.7 lakh crore, with the launch of its new venture, Indriya. Sandeep Kohli will lead this new jewellery business.
The group aims to become one of the top three jewellery retailers in India within the next five years. To support this ambitious goal, Aditya Birla has invested ₹5,000 crore into the Indriya brand.
– Aditya Birla Group enters the ₹6.7 lakh crore Indian jewellery market.
– The new jewellery business will be called Indriya.
– Sandeep Kohli has been appointed to lead the Indriya business.
– The group aims to become one of the top three jewellery retailers in India within five years.
– ₹5,000 crore invested to support the new venture.
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Aditya Birla Group