Business Wire India
Infidigit, a leader in SEO digital growth, solidified its industry standing at the Indian Digital Awards (IDA) 2026, clinching a double victory for its transformative search marketing and GEO work across retail and luxury sectors. The agency secured Best SEO Marketing Campaign for Max Fashion and Best Search Marketing Campaign for Indriya, Aditya Birla Jewellery, victories that underscore its reputation for turning search strategy into a high-velocity commercial engine.
Best SEO Marketing Campaign for Max Fashion
Infidigit’s award-winning campaign for Max Fashion unlocked non-brand organic demand at scale in a highly competitive fashion market by rebuilding the brand’s search foundation instead of chasing short-term visibility. Through a combination of technical precision, search-aligned architecture, and E-E-A-T–driven content optimisation. Organic search became a major revenue driver – delivering a 3962% surge in organic shopping revenue and a 2700% increase in transactions over 12 months, while significantly expanding organic search presence and high-intent engagement entirely through SEO.
Speaking on the impact of the search-led strategy, Mohinder Singh, Head – Ecom Growth & Digital Marketing, Max Fashion, Landmark Group, said:
“This recognition reflects our focus on building long-term, sustainable organic growth. By partnering with Infidigit on a strategic SEO approach, we were able to expand our organic presence and strengthen meaningful consumer connections at scale.”
Best Search Marketing Campaign for Indriya
For Indriya, Infidigit addressed the challenge of building digital authority from the ground up in the fine jewellery category with a content-led search-first strategy that eliminated reliance on paid media. Powered by AI-assisted keyword intelligence and data-driven content planning, the campaign mapped high-intent jewellery queries to culturally relevant narratives, driving a 421% increase in organic search impressions, 92% growth in qualified clicks, and a 96.15% improvement in rankings for the brand’s most competitive keywords, establishing Indriya as a credible presence across discovery and decision-stage searches.
Sharing their perspective on the campaign’s impact, Kavish Barapatre, AVP – Digital & Social Marketing, from the Indriya team said:
“Infidigit’s content-first strategy has been instrumental in securing multiple awards and establishing a strong search presence since our association. We value the commendable efforts of the team, whose strategic expertise has been a primary catalyst for this exceptional growth.”
Commenting on the wins, Kaushal Thakkar, Founder & CEO, Infidigit, said:
“Both awards reinforce our belief that search success today is defined by business outcomes, not vanity metrics. Whether it’s scaling non-brand revenue for a large retailer or building authority from zero in a trust-led category like fine jewellery, our focus remains on designing search strategies that deliver sustainable, long-term growth.”
The dual recognition at the Indian Digital Awards 2025–26 spotlights Infidigit’s ability to adapt its search strategy to vastly different business contexts, demonstrating how technical excellence, content intelligence, and performance-led execution can turn search into a scalable growth engine.
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