Taneira Launches GI-Tagged Sarees to Celebrate National Handloom Day
Tata Group’s ethnic wear brand Taneira has introduced Geographical Indication (GI)-tagged sarees on National Handloom Day, starting with Banarasi, Chanderi, and Maheshwari weaves. The initiative aims to authenticate origins, protect India’s textile heritage, and empower artisans through certified, traceable sourcing.