In a “magical” milestone for the Indian fashion industry, actress Triptii Dimri was officially announced as the first-ever Indian Brand Ambassador for global giant Victoria’s Secret on April 9, 2026. Stepping into her “angels era,” the Bhool Bhulaiyaa 3 star is the face of the brand’s new Summer Signature campaign. Looking effortlessly “gorgeous,” Triptii reimagines the brand’s iconic stripes with a focus on “modern allure” and “effortless glam,” proving that her “boss energy” extends far beyond the silver screen.
Styled by the legendary Anaita Shroff Adjania, Triptii features in a “classy” digital film where she showcases the collection’s focus on individuality and comfort. From the iconic pink-and-white striped silk satin pyjamas to an edgy black-and-white ensemble paired with leather boots, the campaign celebrates a shift toward authentic self-expression. “To me, being sexy is not just about the looks, it’s about the confidence,” Triptii shared, reinforcing the “humanity and care” the brand is now placing on localized storytelling.
As the campaign rolls out across Mumbai, Delhi, and Bengaluru, fans are hailing this as an “iconic” move for the “cinema jagat.” With her “unstoppable energy” and a string of box-office hits, Triptii Dimri is the perfect bridge between international luxury and domestic brand affinity. This partnership marks a “true style” evolution for Victoria’s Secret in India, embracing a narrative where confidence is “internally calibrated” and every version of a woman is celebrated.