Instamart has partnered with Kalyan Jewellers to introduce a gold rate protection feature ahead of Akshaya Tritiya, allowing customers to lock in gold prices in advance.
Under the initiative, consumers can secure the current gold rate and complete their purchase on Akshaya Tritiya at whichever price is lower — the locked-in rate or the prevailing market rate.
Gold holds enduring significance during Akshaya Tritiya, symbolising prosperity and auspicious beginnings. As customers plan purchases in the lead-up to the festival, the feature aims to offer both convenience and assurance for buyers ordering BIS hallmarked gold coins from Kalyan Jewellers via Instamart.
Between April 10 and April 16, 2026, consumers can select eligible gold coins on the Instamart app and pay a 5% advance, starting from ₹500 for a 0.5 gm gold coin, to pre-book and take delivery on Akshaya Tritiya. On April 19, between 8:00 AM and 12:00 PM IST, customers can complete their purchase at the lower of the pre-booking price or the market price on the day.
All pre-book customers will receive a complimentary silver coin from Kalyan Jewellers, subject to availability and terms.
Commenting on the initiative, Arjun Choudhary, VP Growth, Instamart, said,
“At Instamart, we’ve consistently looked to innovate around how Indians shop for precious metals during key occasions, from delivering 1 kg silver bricks during Dhanteras to introducing silver Rakhis for Raksha Bandhan. The gold Rate protection is a feature designed to help consumers navigate gold prices with greater confidence during the festival. By allowing users to secure a price in advance while still benefiting from any price drops, we strive to offer strong overall value to consumers. This is quick commerce going beyond convenience to deliver meaningful value on culturally significant purchases.”
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said,
“Gold rate protection has been a preferred feature across Kalyan Jewellers’ retail showrooms, offering customers greater assurance while planning their festive purchases. With Instamart, we are extending this for the first time to a quick commerce platform. As traditions evolve, we remain committed to making gold buying both meaningful and seamless.”
Instamart said it saw a surge of over 500% in gold and silver coin sales on Akshaya Tritiya last year compared to Dhanteras.