PVR INOX Limited, India’s largest multiplex chain, has unveiled a new three-screen multiplex at DLF Midtown Plaza in Moti Nagar, New Delhi. This strategic launch bolsters the company’s presence in the national capital and broadens its reach across North India. The multiplex, situated near affluent residential areas such as Punjabi Bagh, Kirti Nagar, and Rajouri Garden, aims to serve as a convenient entertainment hub for over 15,000 families.
The new cinema complex features three auditoriums with a total seating capacity of 414 seats, including premium recliner seating in the last two rows of each auditorium. Equipped with state-of-the-art projection systems, the multiplex offers sharp, vibrant visuals. The Dolby 7.1 surround sound system enhances the auditory experience, enveloping audiences in multidimensional sound. For 3D screenings, a next-generation 3D system offers exceptional depth and clarity.
Designed to transcend traditional cinema formats, the multiplex introduces hospitality-inspired social spaces that cater to West Delhi’s vibrant social culture. The lobby, styled as a lounge, features natural greenery, layered textures, and warm lighting, creating a welcoming environment. The cinema also includes two food and beverage counters, offering a variety of refreshments tailored to the local culinary culture. Seating clusters with armchairs and sofa-style seating provide comfortable waiting areas.
The interior design features metallic textures, wood-finish panels, and warm recessed lighting, creating a premium visual environment. Each auditorium has distinct colour themes in shades of green, blue, and gold, complemented by fabric-finished side walls and elegant cove lighting.
In addition to the cinema experience, the property plans to introduce a gaming and entertainment zone, further establishing it as a family-friendly destination.
Ajay Bijli, Managing Director of PVR INOX Limited, commented on the launch, stating that the new multiplex reflects the company’s commitment to strengthening its presence in key urban micro-markets. He emphasised the role of cinemas as social and cultural anchors within communities.
Sanjeev Kumar Bijli, Executive Director of PVR INOX Limited, added that the property is envisioned as a future-forward entertainment hub that integrates design, technology, and hospitality. He highlighted the company’s focus on transforming cinemas into vibrant cultural and social destinations.
With this opening, PVR INOX now operates 114 screens across 28 properties in Delhi and 486 screens across 103 properties in North India.
Disclaimer: This article is based on a regulatory filing submitted to the National Stock Exchange of India (NSE).