Ola Electric has announced its Holi Mahotsav offers, stating that its Roadster electric motorcycle range will now start at ₹79,999. The announcement was made on the occasion of Holika Dahan.
According to the company, the Roadster X portfolio is available in three battery configurations. The 2.5 kWh variant is priced at ₹79,999, the 3.5 kWh variant at ₹92,999, and the 4.5 kWh variant at ₹99,999.
The Roadster X+ is offered in two configurations. The 4.5 kWh variant is priced at ₹1,09,999, while the 9.1 kWh variant is priced at ₹1,89,000.
The company stated that the revised pricing brings electric motorcycles at par with popular entry-segment ICE motorcycles.
As part of the Holi Mahotsav, Ola Electric has introduced what it calls a Muhurat Mahotsav, applicable for today and tomorrow. During designated 90-minute windows, limited units will be available at special prices, which will be revealed during the live window, as per the company.
Ola Electric is also offering an 8-year extended warranty on S1 Pro (3 kWh and 4 kWh) and S1 Pro+ (4 kWh) variants for purchases made during the offer period.
In a statement, an Ola Electric spokesperson said that with the Roadster starting at ₹79,999, electric motorcycles are no longer a premium alternative and that the pricing places electric and petrol motorcycles on equal footing.
The company also recently announced the launch of Ola Insiders, a community program for its existing customer base of over 1 million users. As part of the Holi Mahotsav, Ola Insiders members will receive an additional benefit worth ₹5,000 during the Muhurat Mahotsav window.
Under the Ola Insiders program, Gen 1 and Gen 2 customers can upgrade their scooters and receive benefits of up to ₹50,000 on the Gen 3 S1 portfolio and Roadster motorcycles, including 4680 Bharat Cell variants. Existing customers purchasing an additional Ola vehicle under the same registered name can receive benefits of up to ₹20,000, including cashback and MoveOS upgrades. The referral program offers up to ₹5,000 in Ola credits upon successful delivery, while the referred buyer receives ₹1,000 cashback.
Ola Electric also detailed pricing for its Gen 3 S1 scooter lineup. The S1 Pro+ is available in 5.2 kWh and 4 kWh configurations priced at ₹1,90,338 and ₹1,70,338, respectively. The S1 Pro 4 kWh and 3 kWh variants are priced at ₹1,44,999 and ₹1,24,999.
In the mass-market segment, the Gen 3 S1 X+ (4 kWh) is priced at ₹1,19,999. The Gen 3 S1 X is available in 2 kWh, 3 kWh, and 4 kWh variants priced at ₹82,999, ₹98,999, and ₹1,14,999, respectively.