Growth in the open banking market is being accelerated by rising demand for personalized payment services, data-driven banking experiences, and the increasing traction from embedded finance integrations across non-bank digital platforms.

Hyderabad, India, Jan. 30, 2026 (GLOBE NEWSWIRE) — According to Mordor Intelligence’s latest report, the open banking market size is expected to rise from USD 25.91 billion in 2025 to USD 29.78 billion by 2026 and further expand to USD 59.81 billion by 2031, growing at a 14.95% CAGR through the forecast period. This acceleration is supported by a regulatory push in major economies, increasing appetite for insight-led financial products, and wider use of API-based connectivity. While payment initiation services currently account for the largest share of activity, solutions centered on data access and aggregation are advancing rapidly as financial institutions prioritize personalization. North America remains the leading revenue contributor, whereas Asia-Pacific is emerging as the fastest-growing region, driven by financial inclusion initiatives and digital-first banking models. 

Open Banking Market Share by Region 

Asia-Pacific is emerging as one of the most dynamic regions in the open banking landscape, supported by government-backed digital frameworks and forward-looking regulatory programs. Initiatives such as national payment rails and data-sharing mandates are helping markets move quickly without being constrained by legacy banking systems. Fintech-friendly policies and sandbox environments in several countries are further speeding up innovation and market entry. Together, these factors are enabling faster adoption of open banking models and strengthening the region’s role as a long-term growth engine for the global market. 

North America holds a leading position in the global open banking market share, supported by industry-led data standards and the broad adoption of secure API-based data sharing across the financial ecosystem. Ongoing regulatory developments are reinforcing consumer data rights while encouraging deeper collaboration between banks, fintech providers, and merchants. Growing interest in account-to-account payment models is further strengthening market momentum, particularly as businesses seek alternatives to traditional card-based transactions. This combination of regulatory clarity, technology maturity, and consumer acceptance continues to anchor North America’s influence in the open banking landscape. 

Open Banking Market Growth Drivers 

Momentum Builds Around Account-to-Account and Instant Payments 

Real-time, account-to-account payments are gaining rapid traction as consumers and merchants increasingly favor faster, bank-led transaction models over traditional cards. The global shift toward instant payments is being reinforced by regulatory mandates in Europe, wider rollout of pay-by-bank capabilities, and growing acceptance of variable recurring payment frameworks in mature markets. Major payment networks and open banking providers are investing heavily in direct-to-account infrastructure, signaling a structural change in how digital payments are executed. Together, these developments point to open banking playing a central role in reshaping payment ecosystems and gradually reducing reliance on card-based transactions. 

Stronger Regulatory Alignment Accelerates Open Banking Maturity 

Evolving regulatory frameworks are emerging as one of the defining open banking market trends, as authorities push for greater standardization, transparency, and performance accountability. Updated rules are encouraging more structured API management and clearer consent mechanisms, helping streamline integrations and lower long-term operational costs for ecosystem participants. In parallel, data-access mandates in North America are reinforcing consumer control while aligning regional practices with global norms. By reducing dependence on custom-built connections and creating consistent access standards, these regulatory shifts are making it easier for smaller institutions to participate, ultimately supporting a more open, scalable, and inclusive global open banking environment. 

Major Segments Highlighted in the Open Banking Market Report   

Account Information Services 

  • Data Aggregation & Enrichment 
  • Funds Confirmation 
  • Others 

By End User 

  • Retail Banking Customers 
  • SMEs 
  • Corporate & Commercial Enterprises 
  • Third-party Fintech Developers 
  • Others 

By Distribution Channel 

  • Bank Channels 
  • App-based Platforms 
  • API Marketplaces 

By Deployment Model 

  • Cloud 
  • On-premise 
  • Hybrid 

By Geography 

North America 

  • Canada 
  • United States 
  • Mexico 

South America 

  • Brazil 
  • Peru 
  • Chile 
  • Argentina 
  • Rest of South America 

Europe 

  • United Kingdom 
  • Germany 
  • France 
  • Spain 
  • Italy 
  • BENELUX (Belgium, Netherlands, Luxembourg) 
  • Nordics (Denmark, Finland, Iceland, Norway, Sweden) 
  • Rest of Europe 

Asia-Pacific 

  • India 
  • China 
  • Japan 
  • Australia 
  • South Korea 
  • South-East Asia 
  • Rest of Asia-Pacific 

Middle East and Africa 

  • United Arab Emirates 
  • Saudi Arabia 
  • South Africa 
  • Nigeria 
  • Rest of the Middle East and Africa 

Overview – Open Banking Industry   

Study Period    2020-2031 
Market Size in 2026  USD 29.78 Billion 
Market Size Forecast 2031  USD 59.81 Billion 
Industry Expansion  Growing at a CAGR of 14.95% during 2026-2031 
Fastest Growing Market for 2026-2031  Asia Pacific is projected to record the fastest growth rate 
Segments Covered  By Service Offering, By End User, By Distribution Channel, By Deployment Model, and By Geography 
Regions Covered  North America, Europe, Asia-Pacific, South America, and the Middle East & Africa 
Customization Scope  Choose tailored purchase options designed to align precisely with your research requirements. 

Open Banking Companies 

  • Tink AB 
  • Plaid Inc. 
  • TrueLayer Ltd. 
  • Trustly Group AB 
  • Yapily Ltd. 
  • Finicity (Mastercard) 
  • MX Technologies Inc. 
  • Figo GmbH 
  • Bud Financial Ltd. 
  • Token.io 
  • Volt.io 
  • Frollo 
  • Belvo 
  • Brankas 
  • Salt Edge Inc. 
  • Banco Bilbao Vizcaya Argentaria 
  • Revolut Ltd. 
  • Citi 

Get in-depth industry insights on the open banking market research report: https://www.mordorintelligence.com/industry-reports/open-banking-market?utm_source=globenewswire 

Explore related reports from Mordor Intelligence 

Banking as a Service Market: The Banking-as-a-Service market analysis breaks down the industry by key solution categories, including payment gateways, bank accounts, core banking systems, and additional offerings. It further examines adoption across large organizations as well as small and mid-sized enterprises, while also assessing demand from banks, fintech firms, and other user groups. The study evaluates both platform and infrastructure solutions alongside associated services, with coverage spanning major regions such as North America, South America, and other global markets. All market projections are presented in terms of revenue measured in US dollars. 
https://www.mordorintelligence.com/industry-reports/global-banking-as-a-service-market?utm_source=globenewswire 

Embedded Finance Market Size: The embedded finance market is estimated to expand significantly, rising from around USD 126 billion in 2025 to nearly USD 156 billion in 2026, and projected to reach approximately USD 454 billion by 2031, advancing at a strong CAGR of about 24%. 

Virtual Cards Market AnalysisThe virtual cards market is characterized by a fragmented competitive landscape, where major payment networks play an important role, yet value is distributed across issuers, processors, banks, and embedded finance providers. Competitive dynamics are increasingly shaped by the convergence of networks, financial institutions, and fintech players around embedded issuance, transaction orchestration, and enhanced data and reconciliation capabilities. Leading networks are focusing on intelligent and secure transaction flows to enable wider commercial adoption, while continued investments in tokenization, digital wallets, and developer-friendly platforms are making virtual card issuance more accessible for software and platform providers. 

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