EbixCash, the Indian flagship subsidiary of Eraaya Lifespaces, has announced the launch of the Legend Card, a co-branded prepaid card developed in partnership with Lotus India Pay. The move marks a strategic expansion of EbixCash’s prepaid and digital payments portfolio, underlining its focus on collaborating with established consumer-facing platforms to deliver scalable financial solutions.
The partnership brings together EbixCash’s strengths in card issuing, processing, and transaction management with Lotus India Pay’s customer ecosystem. The integrated framework enables seamless end-to-end settlement and reconciliation, supported by a secure ledger-based architecture. The solution remains fully aligned with existing payment networks and applicable regulatory frameworks, ensuring compliance while offering flexibility in everyday usage.
Designed to enhance shopping and lifestyle spending, the Legend Card is positioned as an open-loop prepaid card that can be used across a wide merchant network. Customers can transact at physical merchant outlets and across digital platforms, supporting point-of-sale transactions, e-commerce purchases, QR-based payments, and UPI-linked usage. This broad acceptance makes the card suitable for routine expenses within prescribed regulatory limits, enabling smooth and cashless payment experiences.
A digital-first issuance model forms a key part of the offering. Users can complete onboarding online and gain instant access to a virtual Legend Card for digital and QR-based transactions. For those preferring in-store payments, a physical card option is also available for POS usage, offering flexibility across both online and offline environments.
Security features remain central to the Legend Card proposition. Real-time transaction alerts, instant card blocking and unblocking, and configurable spending limits provide users with greater control and transparency over their payments. These safeguards are designed to enhance trust while supporting responsible and secure card usage.