Gold has always been one of the safest and most trusted asset classes, whether to hedge inflation, diversify a portfolio, or build long-term wealth. With digital investing becoming mainstream, buying gold today is as easy as tapping on your phone. But with so many options in the market, which platform should you choose?
In this listicle, we break down the best gold investment platforms in 2025, along with their features, pros, and ideal users.
Things To Remember Before Investing In Gold
- Digital gold is not regulated by SEBI. On November 8, 2025, SEBI issued a circular clarifying that digital gold products operate outside its regulatory framework and differ from SEBI-approved gold instruments.
- If you are opting to invest in unregulated digital gold, make sure you are verifying the platform’s authenticity.
- For those who want in regulated gold products, they can choose gold ETFs, gold mutual funds, commodity derivative contracts, Electronic Gold Receipts (EGRs) tradeable on stock exchanges
Best Gold Investment Platforms
Why it stands out:
Groww is one of India’s leading investment platforms, known for its clean, easy-to-navigate interface and simple investing experience. The platform brings together multiple regulated gold investment avenues, making it convenient for users to choose the format that suits their financial goals.
Users can use the platform to invest in SEBI-regulated gold products, including Gold ETFs, Gold Mutual Funds, and Gold Commodity Derivatives.
Amazon Pay Gold
Why it stands out:
Convenient for Amazon shoppers who want to buy gold without hopping between apps. The gold you purchase is backed by reputable providers like SafeGold or MMTC-PAMP, ensuring purity and safety.
Users can also convert their digital holdings into physical coins whenever needed. This platform suits Amazon loyalists who prefer everything in one app.
Highlights
- Easy buying using Amazon Pay balance/UPI
- Backed by SafeGold/MMTC-PAMP
- Redeemable for physical gold
Best for: Amazon loyalists and convenience seekers.
Banks (HDFC, ICICI, SBI)
Why they stand out:
Most major banks offer a trusted channel to invest in Sovereign Gold Bonds (SGBs) when the window opens. These banks allow seamless online applications during each issuance window, eliminating paperwork and queues. SGBs offer a unique mix of assured annual interest along with the potential rise in gold prices, making them highly rewarding over the long term.
Banks remain the go-to option for disciplined, long-term gold accumulation through SGBs.
Highlights
- 2.5% annual interest + price appreciation
- No storage or risk of theft
- Tax-free redemption after 8 years
Best for: Long-term investors seeking high returns + safety.
Paytm Gold
Why it stands out:
Paytm makes gold accessible to everyone with a low entry point and instant purchase options. All gold bought on the app is securely stored in MMTC-PAMP vaults, ensuring purity and reliability at every step.
Users can also choose doorstep delivery of physical gold coins whenever they want to convert holdings. Paytm is ideal for investors who want fast transactions and multiple redemption choices.
Highlights
- Buy and sell gold instantly
- Backed by MMTC-PAMP vaults
- Option for doorstep delivery of physical gold
Best for: Users looking for ultra-fast transactions and flexible redemption.
PhonePe Gold
Why it stands out:
PhonePe integrates gold buying seamlessly into its UPI ecosystem. Users can purchase high-purity 24K gold instantly with just a tap, and every gram is safely stored with trusted vault partners.
The interface is intentionally simple, making it easy for beginners to understand and track their gold holdings. Whether you want to buy occasionally or build a habit of small, regular purchases, the flow is quick and intuitive.
Highlights
- Buy gold with one-tap UPI
- Stored securely with 24K purity guarantee
- Simple interface for quick investing
Best for: UPI-first users and beginners who want a simple digital gold option.
MMTC-PAMP
Why it stands out:
MMTC-PAMP is one of the most trusted gold refiners, offering both digital and high-quality physical gold. The platform allows users to buy digital gold that is fully backed by physical gold stored in secure, insured vaults.
In addition to digital holdings, investors can redeem their gold in the form of high-quality coins or bars produced by the refinery. Pricing is transparent and aligns closely with global markets.
Highlights
- 24K, 999.9 purity
- Secure vaulting
- Option to convert digital gold to certified physical gold
Best for: Investors focused on purity and credibility.
Final Thoughts
The best platform for gold investment depends on your goals, whether you want convenience, long-term returns, or diversification. Whether you want to invest ₹10 or ₹10,000, the apps listed above make gold investing simple, safe, and smart. Pick the one that matches your goals, be it long-term stability, high purity, or easy micro-investing.
Ultimately, the best gold investment app is the one that gives you trust, transparency, low costs, and control over your investment journey. With the right platform by your side, building a strong and secure gold portfolio becomes not just simple but truly empowering.
