United Breweries Limited (UBL), part of the HEINEKEN Company, has launched Heineken® Silver in New Delhi, marking an important step in expanding its premium beer portfolio in India. The new variant is now available across popular bars, restaurants and retail outlets in the capital.
Over the past few years, more consumers have started shifting towards international mild beers that offer a smoother and more refined taste. Heineken® Silver has been designed exactly for this evolving preference, offering a crisp, refreshing flavour with an exceptionally smooth finish. The brand describes it as a beer crafted for easy enjoyment without compromising on taste.
Sharing his excitement about the launch, Vikram Bahl, Chief Marketing Officer at United Breweries Limited, said that bringing Heineken® Silver to Delhi is a key move in growing the premium beer segment. He noted that today’s consumers prefer lighter, smoother beers and that Heineken® Silver perfectly matches the youthful, social and energetic vibe of the city. He added that the company looks forward to seeing the beer become a part of people’s social experiences.
Heineken® Silver is now available in New Delhi with pricing set at INR 155 for a 330 ml bottle, INR 180 for a 500 ml can and INR 305 for a 650 ml bottle.
