Marico Limited has announced the launch of its latest haircare innovation, Nihar Naturals Shanti Aloe Vera Amla Hair Oil, introducing a refreshed blend aimed at today’s modern Indian woman. The FMCG major said the new variant combines the strength-boosting properties of Amla with the softness and shine delivered by Aloe Vera, offering a dual-benefit formula that builds on the brand’s long-standing trust.
According to the company, Nihar Shanti Amla has been a household favourite across major Indian states such as Madhya Pradesh, Gujarat, Uttar Pradesh, and Punjab for decades. The new launch marks a strategic expansion of the brand’s offerings to meet evolving consumer expectations.
Ashish Goupal, CEO – India Core Business at Marico, said the launch reflects the company’s continued commitment to innovation powered by consumer insight.
“Women today seek solutions that are not just nourishing but also reflective of their dynamic lifestyles and evolving beauty needs. This launch is a testament to how we are modernizing our heritage brands while staying true to their core purpose,” he stated.
The new Aloe Vera–Amla variant will be available across multiple pack sizes, priced between Rs 20 and Rs 120, and will be sold both offline and across e-commerce platforms.
Marico, one of India’s leading beauty and wellness companies, recorded a turnover of USD 1.3 billion in FY24-25 with a wide portfolio that includes Parachute, Saffola, Hair & Care, Livon, Beardo, Just Herbs and more.
