Burlingame, CA, Nov. 20, 2025 (GLOBE NEWSWIRE) — The Global Aromatherapy Market is estimated to be valued at USD 7.48 Bn in 2025 and is expected to reach USD 12.99 Bn in 2032, exhibiting a compound annual growth rate (CAGR) of 8.2% from 2025 to 2032. The aromatherapy market continues to gain momentum as consumers increasingly seek natural wellness alternatives and become more aware of the therapeutic advantages of essential oils. Growing use of oils such as lavender and eucalyptus for stress reduction, pain relief, and improved sleep is further driving overall market demand.
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Global Aromatherapy Market Key Takeaways
Consumables segment is projected to account for a market revenue share of 85.8% in 2025.
By mode of delivery, topical application segment is set to dominate the aromatherapy industry during the assessment period.
North America is anticipated to account for over one-third of the global aromatherapy market share in 2025.
Asia Pacific is expected to emerge as the fastest-growing market for aromatherapy companies during the forecast period.
Rising Consumer Interest in Natural Remedies Fueling Market Growth
Coherent Market Insights’ new aromatherapy market analysis outlines major factors driving industry growth. Increasing consumer preference for natural and holistic wellness solutions is one such prominent growth driver.
There is a rising inclination toward natural and plant-based wellness products in the contemporary world. This is expected to drive demand for alternative treatments like aromatherapy due to their perceived health benefits.
Aromatherapy, also known as essential oil therapy, is gaining wider popularity. This is mainly due to its various health benefits. It uses aromatic materials like essential oils to improve physical, mental, and emotional health.
Aromatherapy is being widely used for managing stress, sleep, mood, and general well-being. This is due to its benefits like non-invasive nature, minimal side effects, and affordability. High adoption of this alternative therapy is expected to boost market growth during the forecast period.
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High Cost and Limited Scientific Evidence Hampering Market Growth
The global aromatherapy market outlook appears promising, owing to expanding usage in personal care, wellness, and therapeutic applications. However, limited scientific evidence and high cost of aromatherapy equipment and essential oils might limit market growth to some extent during the forthcoming period.
Advanced diffusers and high-quality essential oils are quite expensive. This makes them less popular, especially in markets where price matters most and among people who care more about cost than wellness trends, which lowers overall aromatherapy market demand.
In addition, many consumers and healthcare professionals remain skeptical due to insufficient clinical studies supporting aromatherapy’s health benefits. This could also slow down aromatherapy market growth in the coming years.
Focus on Mental Health and Stress Management Opening Growth Avenues
The stress level of people is increasing significantly due to hectic lifestyles, long working hours, and other factors. As a result, they are increasingly turning to aromatherapy as a complementary wellness tool to manage emotional and psychological well-being.
Aromatherapy is widely used for relaxation, stress relief, and mood enhancement. For instance, an article published in National Library of Medicine revealed that essential oils like lavender, chamomile, and bergamot can reduce stress and improve mood. Thus, growing emphasis on improving mental health as well as reducing stress is expected to create lucrative growth opportunities for manufacturers of aromatherapy products during the forecast period.
Emerging Aromatherapy Market Trends
Integration of aromatherapy into personal care, cosmetics, and everyday products is a key trend shaping market growth. Essential oils and aromatherapy blends are increasingly being incorporated into skincare, haircare, bath products, scented candles, and home diffusers. These expanding applications are spurring growth of the aromatherapy market.
Expanding spa and wellness industry is expected to boost sales of aromatherapy products during the forecast period. This is because aromatherapy has become a popular offering in spas and wellness centers due to growing consumer demand for relaxation and holistic therapies.
Innovations like smart diffusers, wellness apps, portable aromatherapy devices, and emerging AI personalization tools are enhancing the delivery and personalization of aromatherapy experiences. These advancements are attracting tech-savvy consumers as well as contributing to market growth.
Top players are developing unique, customized essential oil blends designed for specific needs, such as stress, sleep, and pain. This growing emphasis on personalized aromatherapy offerings will likely support market expansion during the forecast period.
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Analyst’s View
“The global aromatherapy industry is set to grow rapidly, owing to rising consumer preference for natural wellness solutions, growing focus on mental health and stress management, expansion of spa and wellness sector, and advancements in aromatherapy products,” said a senior CMI analyst.
Current Events and Their Impact on the Aromatherapy Market
| Event | Description and Impact |
| Post-Pandemic Wellness and Mental Health Focus |
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| Technological Innovation and Market Digitalization |
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| Sustainability and Environmental Consciousness |
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Competitor Insights
Key companies in the aromatherapy market report:
- Koninklijke DSM N.V.
- doTERRA International
- Symrise
- Eden Garden
- International Flavors & Fragrances Inc.
- Young Living Essential Oils
- Mountain Rose Herbs
- G Baldwin & Co.
- Plant Therapy Inc.
- Thann-Oryza Co. Ltd.
- Ouwave Aroma Tech Co. Ltd.
- Rocky Mountain Oil
- RyohinKeikaku Co. Ltd.
- Isagenix International LLC.
- Frontier Natural Products Corporation
Key Developments
In January 2024, VOYA released three new essential oils for aromatherapy. These organic oils (Lift, Rest, and Zest) aim to support well-being as well as help improve mood and reduce stress.
In April 2024, Symrise launched Flowerconcentrole, a novel range of sustainably sourced flower extracts. The collection is meant to create feelings of relaxation, happiness, and freshness.
Market Segmentation
By Product Type
- Handheld Aromatherapy
- Consumables
- Essential Oils
- Singles
- Herbaceous
- Woody
- Spicy
- Floral
- Citrus
- Earthy
- Camphoraceous
- Others
- Blends
- Singles
- Carrier Oils
- Essential Oils
- Equipment
- Ultrasonic
- Nebulizing
- Evaporative
- Heat
By Application
- Skin & Hair Care
- Pain Management
- Insomnia
- Boosting Immunity
- Scar Management
- Others
By Mode of Delivery
- Topical Application
- Aerial Diffusion
- Direct Inhalation
By Region
- North America
- U.S.
- Canada
- Latin America
- Brazil
- Argentina
- Mexico
- Rest of Latin America
- Europe
- Germany
- U.K.
- Spain
- France
- Italy
- Russia
- Rest of Europe
- Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Middle East
- GCC Countries
- Israel
- Rest of Middle East
- Africa
- South Africa
- North Africa
- Central Africa
Related Reports:
Essential Oil Market Size, Share & Trend Analysis Report for 2025-2032
Aromatherapy Diffuser Market Size, Share, Trends & Opportunities for 2025-2032
Complementary and Alternative Medicine Market Outlook for 2025-2032
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