Axis Bank has announced the launch of SPLASH 2025, the 13th edition of its annual nationwide Art, Craft and Literature competition aimed at encouraging children to express their creativity. This year’s theme, “Dreams”, draws inspiration from the Bank’s philosophy dil se open, and invites young participants to imagine the world they want to build.
Participants to submit their entries on https://www.axisbanksplash.in/ till 31st December 2025
The competition is open to children aged 7 to 14 years, with entries accepted both online and offline. Participants can register and submit their work on the official website until December 31, 2025. Axis Bank will also conduct on-ground events across select branches, schools and residential societies, targeting participation from more than 11 lakh children across India.
Entries are divided into two sub-themes based on age groups:
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7–10 years: A Day in My Dream Life
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11–14 years: The Future as I Dream It
A panel of over 100 expert jurors will evaluate the submissions, including well-known names like Amar Chitra Katha’s Group Art Director Savio Mascarenhas, Dr. Snehal Pinto from the Ryan International Group, and Deepak Patil, Honorary Vice President of The Art Society of India.
Launching the new edition, Anoop Manohar, President & Chief Marketing Officer at Axis Bank, said SPLASH offers more than just competition: “By providing children with a stage to express their dreams, we are investing in the innovators and leaders of the future. This initiative reflects our commitment to holistic development, where art and imagination inspire confidence and creativity.”
To deepen engagement, Axis Bank has also introduced an AI Dream Generator, allowing children to visualise their imaginative ideas—whether flying cars, futuristic cities, or talking animals—through their chosen medium.
SPLASH 2025 will reward six winners with ₹1 lakh each, while six runners-up will receive ₹50,000 each. All 12 will attend a special Art and Craft Workshop at Tashkeel, Dubai, and their artwork will be showcased at the Museum of Art and Photography (MAP), Bengaluru. The top 400 participants will also receive gifts and vouchers from brands including Ixigo and American Tourister.
The previous edition of SPLASH attracted over 9 lakh entries and participation from more than 3,300 schools, earning recognition at the E4M Indian Digital Marketing Awards and the ACEF Global Customer Engagement Awards.
Axis Bank, one of India’s largest private sector banks, operates nearly 6,000 branches and over 13,000 ATMs and cash recyclers across the country, serving a diverse base of retail, corporate and SME customers.
