Friday, Nov 7 | New Delhi: Radico Khaitan Limited, one of India’s leading spirits companies, has launched a new variant under its premium rum line — 1965 Spirit of Victory Espresso Coffee Rum. The launch marks the company’s foray into the fast-growing coffee-flavoured spirits segment in India.
The new blend will first be available in Uttar Pradesh, followed by Jharkhand and Haryana, as part of Radico Khaitan’s phased rollout plan. Priced at Rs 950 for a 750 ml bottle, it will also be available in 375 ml and 180 ml pack sizes.
According to the company, the Espresso Coffee Rum combines rich flavours of espresso, mocha, caramel, vanilla, and hazelnut, ending with a smooth dark chocolate truffle finish. It has been crafted to offer a premium, indulgent experience to consumers who enjoy modern, coffee-led flavour profiles.
Amar Sinha, Chief Operating Officer at Radico Khaitan, said the innovation reflects the company’s ongoing commitment to creating contemporary blends that resonate with new-age consumers. The release also expands Radico Khaitan’s premium rum portfolio, following the success of the original 1965 Spirit of Victory range.
