Friday, Nov 7 | New Delhi: Radico Khaitan Limited, one of India’s largest alco-bev companies, announced the launch of its new premium blend — 1965 Spirit of Victory Espresso Coffee Rum, a bold fusion of Indian rum and roasted espresso coffee.
The company stated that the new expression will debut in Uttar Pradesh, followed by availability in Jharkhand and Haryana. Priced at Rs 950 for 750 ml, the rum will also be sold in 375 ml and 180 ml variants.
Crafted as a tribute to India’s legacy of courage, the new rum features deep notes of espresso, mocha, caramel, vanilla, and hazelnut, finishing with a hint of dark chocolate truffle. According to Amar Sinha, Chief Operating Officer at Radico Khaitan, the blend reflects the company’s commitment to innovation and modern flavour preferences:
“With coffee-led flavours gaining immense popularity, the 1965 Spirit of Victory Espresso Coffee Rum delivers a bold, indulgent, and contemporary experience.”
The company emphasized that the launch aligns with its strategy of strengthening its premium rum portfolio, catering to evolving consumer tastes and the rising demand for coffee-inspired spirits in India’s urban markets.
