Amrutanjan Healthcare Limited has re-launched its iconic Yellow Balm — a household name for over 130 years — in its classic glass bottle, reviving nostalgia while reaffirming the brand’s commitment to sustainability.
First launched in 1893, Amrutanjan’s Yellow Balm has been a trusted remedy for headaches and body aches across generations. The new glass packaging not only evokes fond memories for long-time users but also marks a shift towards eco-friendly, plastic-free alternatives. To celebrate the re-launch, each bottle now comes with 25% extra balm, offering consumers more value and comfort.
The brand has also unveiled a new campaign, “Har Dard Mitaye”, featuring two TVCs that depict relatable everyday scenarios — from workplace stress to travel fatigue — where Amrutanjan provides fast, natural relief.
“This re-launch is about renewing our bond with consumers by giving them more of what they cherish — effective relief, greater quantity, and environmentally conscious packaging,” said S. Sambhu Prasad, Chairman & Managing Director, Amrutanjan Healthcare Ltd. “By bringing the Yellow Balm back in glass, we’re not just reviving history but reinforcing our promise of care that has remained unchanged for over 130 years.”
Mani Bhagavatheeswaran, Chief Marketing Officer, added, “The Yellow Balm is more than a product — it’s a feeling of trust and familiarity. This re-launch reconnects us with our roots while keeping the brand relevant for future generations.”
With this move, Amrutanjan Healthcare celebrates its legacy of care and continues to ensure that the little yellow jar of relief — a symbol of comfort and trust for millions — retains its place in Indian homes.
