As thousands of fans poured out of Navi Mumbai’s DY Patil Stadium celebrating India’s historic ICC Women’s ODI World Cup 2025 victory, one unexpected moment grabbed headlines beyond cricket — a clever marketing stunt by crypto platform CoinSwitch.
Outside the venue, a spectator held up a bold placard that read:
“When India last won the ODI World Cup, Bitcoin was ₹200.
Today, it’s ₹1 crore.
Congratulations Team India 🇮🇳”*
The poster immediately drew crowds and mobile cameras, becoming one of the most-shared off-field visuals of the night. The tongue-in-cheek message referenced India’s previous ODI World Cup win in 2011 under MS Dhoni and compared it to Bitcoin’s massive price rise since then — turning a moment of national sporting pride into a smart financial throwback.
Supporters surrounding the stadium were seen smiling, taking pictures and appreciating the timing of the campaign, which blended cricket nostalgia, digital-finance awareness and national emotion. Many fans joked that the sign “summed up the journey of India and Bitcoin together.”
The campaign timing could not have been more strategic. With the nation celebrating a landmark victory and crowds gathering outside the venue past midnight, CoinSwitch managed to capture the spotlight through a simple physical advertisement — no screens, no flashy lights, just a sign that connected two historic timelines.
While the night belonged to India’s women cricketers, CoinSwitch quietly claimed a win in the marketing arena, proving again how sporting events continue to serve as powerful platforms for brand storytelling in the digital finance era.
Image of the viral poster outside stadium went viral shortly after the match ended.
