RateGain Travel Technologies Ltd has announced the launch of SoHo (Social for Hospitality), an AI-powered social media management platform designed to help hotels convert online engagement into revenue. The launch marks the rebranding of BCV, RateGain’s social media solution, and reflects a shift in focus from brand-led funnels to guest-led journeys.
According to the company, SoHo unifies content creation, publishing, influencer marketing, engagement, reputation management, and performance analytics into a single AI-driven platform. Backed by RateGain’s proprietary travel data, SoHo enables hotels to better manage their digital presence and maximize every guest interaction.
“As hotels shift from a brand-led funnel to today’s guest-led journey, social has become the command center of influence,” said Carla Shaw, General Manager, SoHo. “Guests now discover, validate, and decide in a single scroll.”
Founder and Managing Director Bhanu Chopra added, “SoHo is the only hospitality-first solution that combines the world’s richest travel dataset with AI to make every guest interaction measurable and revenue-generating.”
The rebrand reflects RateGain’s broader strategy to integrate AI, data analytics, and social influence into hotel operations. The company said it will continue to evolve SoHo with new capabilities designed to connect all stages of the guest journey, reinforcing social media’s role as a revenue-driving channel for hospitality brands.
RateGain works with 3,200+ customers and 700+ partners across 100+ countries, including 26 of the top 30 hotel chains and major global travel firms.
Disclaimer: The information provided is based on official disclosures by RateGain Travel Technologies Ltd and is for informational purposes only. It should not be considered financial or investment advice.
