Cricket legend and India’s head coach Gautam Gambhir set social media ablaze on Thursday after he tweeted “DELETE THIS FILE IMMEDIATELY!!” tagging CRED, in reaction to the brand’s latest advertisement.

The ad, part of CRED’s new AI-themed campaign, takes a humorous dig at the excessive use of artificial intelligence in everyday scenarios. Titled around the theme of rejection, the spot imagines what happens when AI goes too far—generating bizarre outputs. Gambhir makes a cameo appearance in the ad, delivering his trademark intense stare, adding to the comedic punch.

In one segment, the ad shows an AI mishap inside an elevator, where things go hilariously wrong. Gambhir’s on-screen reaction—an unmistakable angry face—became the highlight, leading fans to flood X (formerly Twitter) with memes. His tweet, though delivered in banter, amplified the buzz, leaving many wondering if it was real outrage or clever marketing coordination.

CRED is known for roping in celebrities and using self-aware humor in its campaigns, and this latest AI parody is no different—relying on Gambhir’s no-nonsense persona to drive the message of rejection.