Tata Consultancy Services (TCS) on Wednesday announced a five-year engagement with Vodafone Idea (Vi) to deploy an AI-driven customer experience platform. The partnership aims to modernize Vi’s business support systems (BSS) through advanced automation, personalization, and faster rollout of new services .
The transformation will be anchored on TCS’ flagship products — TCS HOBS™, which will provide the digital backbone for BSS integration, and TCS TwinX™, which leverages AI/ML for scenario simulation and personalized customer interactions. Together, these platforms are expected to accelerate service delivery, enhance resilience, and improve adaptability to customer needs .
Jagbir Singh, Chief Technology Officer of Vodafone Idea, said the collaboration will help Vi redefine customer experience through AI-driven innovation and operational efficiency. Ujjwal Mathur, President & Country Head – India Business at TCS, highlighted that the initiative builds on a 15-year relationship with Vi and reinforces TCS’ commitment to AI-led transformation .
TCS, with over 25 years of experience in the global communications sector, supports more than one billion telecom subscribers worldwide. The company generated consolidated revenues of over $30 billion in FY25 .
Vodafone Idea, a joint venture of the Aditya Birla Group and Vodafone Group, continues to expand its 5G services across India and remains one of the country’s leading telecom providers .
