Bitget, the world’s largest Universal Exchange (UEX), is celebrating its 7th anniversary with the theme #GearUpTo7, marking a new era of integrated finance and innovation.

Over the past seven years, Bitget has grown into a global powerhouse with partnerships extending beyond crypto. Collaborations with Lionel Messi, Juventus FC, MotoGP, LaLiga, and the UNTOLD music festival have expanded its cultural reach, while initiatives like Blockchain4Youth and Blockchain4Her have educated over 15,000 students worldwide. In addition, Bitget’s partnership with UNICEF aims to educate 1.1 million people in blockchain by 2027.

As part of its transformation into a Universal Exchange, Bitget now integrates centralized and decentralized services, AI-powered tools, and advanced security features under a single platform. Its proprietary AI tool GetAgent provides traders with real-time insights and automated strategies, while its User Protection Fund—currently valued at over $700 million—enhances safety across the ecosystem.

Bitget’s compliance focus has also strengthened, with licenses secured in jurisdictions like Italy, Poland, El Salvador, and Argentina. The exchange now serves over 120 million users in 150+ countries.

To celebrate its anniversary, Bitget has launched the Gear Up to 7 campaign, which includes a $400,000 USDT prize pool, MotoGP-themed promotions, parades in multiple cities, and an anniversary anthem by crypto influencer Lil Bubble. The platform will also host its first Smart Awards to honor outstanding traders from its community.

“Seven years is not just about looking back, but about 7ranscending into the future of finance,” said Gracy Chen, CEO of Bitget.