Marico Limited, one of India’s leading FMCG companies, has launched Parachute Advansed Olive Enriched Coconut Hair Oil, the latest variant in its premium hair nourishment range.
The new product positions Olive as a vital ingredient for hair nourishment and strength while reinforcing the brand’s portfolio of natural haircare solutions. Targeted at contemporary, digitally-savvy consumers who are informed about beauty trends, this oil brings together the benefits of Coconut and Olive for stronger, smoother hair.
This unique superblend reduces hair fall and supports growth, with Olive oil helping to reduce breakage and Coconut-based oil locking in protein. Together, the formulation claims to reduce hair fall by up to 10x, delivering up to 90% stronger hair.
Dr. Shilpa Vora, Chief R&D Officer at Marico, said, “Olive oil has long been treasured for its nourishing properties. Combined with coconut-based hair oil, a trusted favorite in Indian homes, this duo strengthens hair from within. Our new superblend offers women a simple and natural solution for long-term hair strength.”
With this launch, the Parachute Advansed ‘superblend’ portfolio now includes:
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Rosemary Enriched Coconut Hair Oil for long and thick hair
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Bhringraj Enriched Coconut Hair Oil for hairfall control
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Almond Enriched Coconut Hair Oil for soft and silky hair
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Castor & Shea Enriched Coconut Hair Oil for healthy hair growth
The Olive Enriched Coconut Hair Oil is available exclusively on e-commerce platforms, priced at ₹350 for 300 ml.
