The Board of Control for Cricket in India (BCCI) has set ambitious benchmarks as it searches for a new team sponsor following Dream11’s exit. Reports suggest the board is now targeting Rs 3.5 crore per bilateral match and Rs 1.5 crore per ICC and ACC fixture under its new sponsorship contract, covering the 2025–2028 cycle.
The fresh deal is expected to be worth nearly Rs 450 crore, significantly higher than Dream11’s Rs 358 crore agreement. The new contract will apply to around 140 international fixtures, including home series, bilateral clashes, and multi-nation tournaments scheduled over the next three years.
Dream11, which had stepped in as sponsor after Byju’s exit in 2023, was forced to pull out following the passage of the Promotion and Regulation of Online Gaming Bill 2025, which banned advertising by real-money gaming companies.
While the Asia Cup 2025 is unlikely to feature a new sponsor, the BCCI remains confident of finalizing the deal in time for the Women’s Cricket World Cup starting September 30.
Confirming the development, BCCI secretary Devajit Saikia said: “BCCI and Dream11 are discontinuing their relationship after the Promotion and Regulation of Online Gaming Bill 2025 was passed. BCCI will ensure not to indulge with any such organisations ahead in future.”
