The Ramco Cements Limited has unveiled its new brand identity, “Hard Worker”, for its Construction Chemicals division. The brand reflects innovation, durability, and trust, while staying true to the company’s core philosophy — “Right Products for Right Application.”
The Hard Worker range currently includes 20 specialized products such as tile adhesives, waterproofing solutions, bonding agents, and repair mortars, all designed to meet the evolving needs of India’s growing construction industry. Manufactured in-house at Ramco’s advanced facilities, these products ensure consistent quality, sustainability, and long-term performance.
Available across Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, Odisha, and West Bengal, the portfolio is backed by Ramco’s strong dealer network and offers:
-
Premium quality solutions
-
Industry-leading technical support
-
Eco-friendly, sustainable products
India’s construction chemicals market is expected to touch ₹40,000 crore by 2030, fueled by rapid urbanization and infrastructure growth. With this launch, Ramco Cements aims to strengthen its presence in this high-potential sector.
Speaking on the occasion, Mr. P.R. Venketrama Raja, Managing Director of The Ramco Cements, said, “Hard Worker is more than a brand — it is a salute to the hardworking spirit of construction workers, builders, and homeowners. With our focus on R&D, in-house manufacturing, and customer-centric solutions, we are committed to shaping the future of India’s construction chemical landscape.”
