Baazar Style Retail Limited announced on Saturday that it has opened a new Style Baazar outlet in Bihpuria, Assam, further strengthening its retail presence in the Northeast. With this addition, the company’s total store count has reached 236 across India.

The announcement was made through a regulatory filing under SEBI’s Listing Obligations and Disclosure Requirements, where the company confirmed the inauguration of the Assam store on August 16, 2025. The expansion reflects the retailer’s continued strategy of scaling its footprint in Tier-II and Tier-III cities.

Baazar Style Retail, listed on both BSE and NSE under the trading symbol STYLEBAAZA, operates a network of fashion and lifestyle stores catering to a broad customer base. The company has been gradually expanding its store network in emerging markets, focusing on affordability and accessibility for value-conscious consumers.

With this latest launch, Style Baazar continues its growth trajectory in India’s competitive retail sector, maintaining momentum as it eyes further regional expansions.