Bikaji Foods International has announced an investment of Rs 1.25 crore in its wholly owned subsidiary, Bikaji Foods International USA Inc. The investment, made via a rights issue, is aimed at expanding the company’s distribution network and market reach in the United States.
According to the company’s exchange filing, this funding will support its overseas operations and help scale up its presence in the American market, where demand for Indian snacks continues to rise. Bikaji Foods, known for its traditional Indian savouries and packaged food products, has been actively pursuing global expansion to tap into the growing diaspora and international customer base.
The fresh infusion into the US arm reflects the company’s strategy to strengthen its supply chain, marketing, and retail presence in key markets. With this move, Bikaji aims to increase its footprint and build brand recognition beyond India, leveraging its established product range and heritage.
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