Shares of ITI Limited jumped 4% in early trade after the state-owned telecom and electronics manufacturer announced a significant tech initiative aimed at improving road safety through Artificial Intelligence (AI) and Big Data Analytics. As of 9:29 AM, the shares were trading 4.73% higher at Rs 303.30.

In collaboration with tech partner mLogica, ITI is set to kick off a six-week pilot project in Uttar Pradesh, backed by the Union Ministry of Road Transport and Highways (MoRTH). The project will focus on developing an advanced analytics platform capable of processing real-time data from various sources—traffic flow, weather conditions, vehicle performance, driver behavior, and accident records.

The core objective of this pilot is to identify accident-prone zones, analyze root causes of road mishaps, and offer predictive insights to authorities. These insights are expected to help formulate preventive strategies and improve traffic enforcement mechanisms across the state.

Beyond road safety, the platform is being built to support future expansions into areas like AI-based e-licensing, digital challan processing, and seamless integration with Vahan and Sarathi registries—key components of India’s transport digitization push.

ITI’s strong presence in the e-governance space strengthens the credibility of this initiative. The company is already managing projects like Maharashtra’s Aaple Sarkar Seva Kendra, and has recently bagged contracts worth around ₹88 crore for GIS-based land and surveillance solutions in Odisha and Chhattisgarh.

TOPICS: ITI