Morgan Stanley has reiterated its ‘Overweight’ rating on Grasim Industries, setting a target price of ₹3,500 per share, implying a potential upside of over 34% from the current market price of ₹2,607.50.

The brokerage highlighted multiple positive triggers that could lift Grasim’s stock performance in the medium term. Central to its optimism is the value unlocking from Grasim’s paints business, which is scaling up rapidly and expected to emerge as a key growth driver.

In addition to the paints segment, Morgan Stanley pointed to the company’s new-age businesses gaining traction and continued moderation in holdco discounts, all of which reinforce its bullish stance. Grasim remains the top pick in its coverage universe based on these evolving dynamics.

Disclaimer: This article is based on brokerage reports and is meant for informational purposes only. Business Upturn does not provide stock advice or investment recommendations.