Airtel Business has introduced an industry-first solution called ‘Business Name Display’ (BND), aimed at improving customer engagement for businesses. This service allows companies to display their brand name on the recipient’s mobile screen during outgoing calls. The primary objective is to build trust and help customers distinguish legitimate business calls from potential spam.
Airtel’s efforts to combat spam began with the launch of India’s first spam-fighting network, supported by a nationwide awareness campaign. This initiative successfully educated users to ignore calls flagged as spam or from unknown numbers. However, this led to a problem: calls from businesses, including essential services like banks, delivery services, and hospitals, were also being tagged as spam. As a result, customers missed important calls, such as those from food delivery services, courier companies, and medical appointments.
How the Business Name Display Service Works
The Business Name Display service directly addresses this issue. By displaying a verified business name on the recipient’s screen at the start of each call, this service provides customers with clear identification, thereby fostering trust. This way, businesses can ensure that their important calls are not mistaken for spam, and customers can confidently answer calls that are relevant to them.
Key Benefits for Businesses
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Clear Identification: Businesses can easily distinguish themselves from unknown or spam calls.
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Enhanced Trust: The ability to display a business’s verified name builds trust and credibility with customers.
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Improved Customer Experience: Providing context to the call enhances the customer’s experience and increases call answer rates.
Pilot Program Success
Before the official launch, Airtel successfully piloted the Business Name Display service with over 250 businesses across various sectors, including banking, retail, food delivery, logistics, and mobility. In the past 30 days, these businesses made over 12.8 million calls using 1.5 million+ phone numbers, resulting in a significant increase in customer engagement.
How to Activate the Service
Businesses looking to activate Business Name Display can easily register and configure their details via Airtel Business’s online portal. This seamless activation process ensures that companies can quickly start using the service to improve their customer engagement and communication.
