Senco Gold shares jumped 5% on April 9, hitting the upper circuit after the company released its Q4 and FY25 business update. Despite high gold prices, the jewelry retailer reported robust demand during the wedding season, which resulted in a 23% increase in retail sales and an 18.4% increase in same store sales (SSSG) year over year.
The company posted its highest-ever fourth-quarter revenue, exceeding ₹1,300 crore. The price of gold increased 19% in the previous six months, 11% sequentially, and 33% annually.
For the full financial year, Senco Gold reported a 19.1% growth in revenue. Diamond jewellery sales grew 14.1% YoY. The company highlighted that growth in tier-3 and tier-4 towns surpassed that in metros and tier-2 cities.
Coin and bullion sales remained minimal, contributing less than 4% of total gold sales. For the whole year, the studded jewelry ratio increased somewhat to 10.9% from 10.5% during the first nine months.
During Q4, Senco launched four new showrooms in West Bengal and Uttar Pradesh under franchisee and COCO models. For FY25, a total of 15 new showrooms were added, including six franchisee outlets. The company now operates 175 showrooms, including 72 franchisee stores and one international outlet in Dubai.
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