ClarityX, an AI-driven data analytics and consulting firm backed by the founders of MapmyIndia, has launched Places Pulse, a cutting-edge search analytics tool that provides deep insights into India’s movement trends. This innovative platform helps businesses and policymakers make strategic decisions by analyzing real-time consumer search behavior across various locations and industries.
Places Pulse leverages anonymized search data from millions of users, offering instant insights into market demand and location intelligence. Unlike traditional surveys, this AI-powered tool processes 9GB of daily logs and 450M+ monthly records, providing granular details on consumer preferences. It enables businesses to track hyperlocal search trends, monitor industry-specific movements, and forecast emerging market shifts.
The tool analyzes searches across multiple industries, including restaurants, healthcare, finance, and tourism, helping brands identify demand patterns. For instance, data from Places Pulse revealed that 49% of all searches in India were for religious places, while hospitals and clinics accounted for 23%. It also showed that Goa experienced a 62% spike in tourist searches in November, making it the most-searched destination.
With interactive geospatial heatmaps and trend-tracking capabilities, Places Pulse is a game-changer for businesses, urban planners, investors, and analysts. It empowers stakeholders to make data-driven decisions, optimize marketing strategies, and identify emerging business opportunities with unmatched accuracy.
