Amazon Prime Video is making a strong push into the wildlife documentary space, signalling a growing investment in high-quality nature storytelling. With Octopus!—a two-part series narrated and executive produced by Fleabag creator Phoebe Waller-Bridge—leading the charge, the streaming giant is positioning itself as a serious competitor to National Geographic, BBC Earth, and Netflix’s acclaimed nature series.
The rise of wildlife documentaries on Prime Video
While Amazon Prime Video has been known for its scripted dramas, action thrillers, and reality shows, its expansion into wildlife content has been more gradual. The platform has already seen success with critically acclaimed nature documentaries like The Elephant Queen, All That Breathes, and Wildcat, each offering breathtaking cinematography and deeply personal narratives about conservation and wildlife.
‘Octopus!’ and the shift in storytelling
Octopus! is one of the most ambitious nature projects from Amazon yet. The documentary focuses on the life of the Giant Pacific Octopus, diving into its intelligence, problem-solving abilities, and its mysterious existence in the ocean’s depths. By bringing in a high-profile narrator like Waller-Bridge—known for her sharp storytelling—the project is expected to blend scientific exploration with an entertaining and fresh perspective.
Unlike traditional nature documentaries that primarily rely on seasoned wildlife presenters like Sir David Attenborough, Prime Video is taking a different approach by bringing in unconventional voices. This strategy is aimed at attracting a younger, more diverse audience who might not typically seek out nature documentaries.
The future of nature documentaries on streaming platforms
Amazon Prime Video’s expansion into wildlife storytelling reflects the increasing demand for high-quality, immersive nature content. With advancements in cinematography, drone technology, and AI-driven editing, nature documentaries are now more visually captivating than ever. Streaming platforms are recognizing that audiences crave content that not only informs but also provides an emotional connection to the natural world.
With Octopus! and other upcoming releases, Amazon Prime Video is setting the stage for a new era of wildlife documentaries—one that is as engaging as it is enlightening.
