Bharti Airtel, one of India’s largest telecom providers, and Bajaj Finance, the leading private-sector NBFC, have announced a strategic partnership to develop one of India’s largest digital financial platforms. This collaboration aims to transform the delivery of financial services and deepen digital inclusion in the country.
Key Highlights of the Partnership:
- Integration of Strengths: The partnership leverages Airtel’s customer base of 370 million and its distribution network of over 12 lakh outlets, alongside Bajaj Finance’s portfolio of 27 products, supported by a network of over 5,000 branches and 70,000 field agents.
- Financial Products on Airtel Thanks App: Bajaj Finance’s retail products such as gold loans, business loans, personal loans, and co-branded Insta EMI cards are being progressively rolled out on the Airtel Thanks App, ensuring a seamless user experience.
- Expansion Plans: By March 2025, four financial products will be available on the Airtel platform, with plans to add ten products by the end of the year. These offerings will also extend to Airtel’s nationwide retail stores.
- Co-Branded EMI Card: The Airtel-Bajaj Finserv EMI card will enable customers to access flexible payment plans for purchasing goods and services across 1.5 lakh partner stores in over 4,000 cities.
Leadership Insights:
- Gopal Vittal, MD & Vice Chairman, Bharti Airtel: “Our partnership with Bajaj Finance reinforces our vision to empower millions of Indians by addressing their diverse financial needs. Airtel Finance is being built as a strategic asset, with a mission to become a one-stop solution for our customers.”
- Rajeev Jain, MD, Bajaj Finance: “This partnership exemplifies how India’s digital ecosystem can enhance credit accessibility and financial inclusion. Together, we aim to reach even the remotest corners of the country with our financial solutions.”
Focus on Digital Inclusion:
The partnership combines Airtel’s technological capabilities and digital reach with Bajaj Finance’s financial expertise and AI-driven credit underwriting strategies. The companies have emphasized their commitment to strong regulatory compliance, data privacy, and customer security.
This collaboration is expected to revolutionize how financial services are accessed in India, empowering millions of customers with a digital-first approach and enhancing financial inclusion across urban and rural areas.
