Bright Outdoor Media Limited (BSE: 543831), a leader in India’s Out-Of-Home (OOH) advertising, has clinched the coveted “Western Railways – Bulk Advertising Rights” contract. This seven-year, ₹60 crore agreement grants exclusive rights to develop 17,555 square feet of premium advertising space in Mumbai’s Western suburbs.
The contract includes the installation of advanced digital LED displays and static hoardings across 11 high-traffic locations such as Kandivali ROB, Goregaon ROB, and Mrinal Tai Gore Flyover. With four state-of-the-art digital LED screens and seven front-lit static hoardings, Bright Outdoor Media is delivering unmatched visibility to advertisers in Mumbai’s bustling suburban markets.
The region, stretching from Parla to Kandivali, is experiencing rapid growth fueled by luxury real estate, international brands, and a high-income demographic. This makes it an ideal hub for impactful advertising. Bright has already begun utilizing the spaces, showcasing campaigns for prominent brands and capturing the attention of commuters and residents.
By securing this partnership with Indian Railways, Bright Outdoor Media strengthens its position as a pioneer in OOH advertising. The strategically located sites promise high returns for advertisers, solidifying Bright’s role in reshaping Mumbai’s advertising landscape
Bright Outdoor Media’s shares opened at ₹490.00 today, touching a high of ₹524.90 and a low of ₹490.00 during the session. The company’s 52-week high stands at ₹572.00, with a 52-week low of ₹381.10. As of 1:37, the shares were trading at Rs 4.36% higher at ₹515.00.
