Unicommerce shares rose over 3% following a strategic partnership with Denmark-based sportswear brand Hummel. The collaboration aims to optimize Hummel India’s e-commerce operations and improve post-purchase experiences for customers across India.
Hummel India has adopted Unicommerce’s advanced multi-channel order and warehouse management systems to streamline order processing from its brand website and multiple marketplaces. These systems enable faster, error-free deliveries via a unified dashboard. Additionally, Hummel has implemented UniShip, a post-shipment solution that enhances order tracking and returns, offering a seamless shopping experience.
The sportswear and athleisure sector continues to grow, with Unicommerce reporting a 65% surge in order volumes during Black Friday 2024 compared to the previous year. Hummel India plans to expand its presence with exclusive brand stores while focusing on team sports and institutional business segments.
As of 9:25 am, Unicommerce shares were trading 3.22% higher at Rs 193.23 on the NSE.
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