TIPS Music Ltd, a leading Indian music label with a catalogue of over 31,000 songs, has announced a direct partnership with TikTok to promote its diverse music library. This collaboration aims to meet the growing global demand for Indian music, offering TikTok users easy access to Bollywood classics, regional tunes, and more.
By joining forces with TikTok, TIPS Music will connect music lovers worldwide, including Non-Resident Indians (NRIs) and expatriates, with its expansive collection. The partnership enhances accessibility and brings the rich soundscape of Indian music to a global audience, blending traditional music with modern platforms for wider reach.
Kumar Taurani, Managing Director of TIPS Music Ltd, said, “We have seen an increased consumption of Indian music globally. Several existing TikTok trends hold testament to it. This direct strategic partnership with ByteDance marks an important step in expanding the global footprint and engagement of TIPS Music. The TikTok platform has a massive audience base and this deal improvises the discovery of our music. I would like to thank TikTok and our CEO, Mr. Hari Nair for weaving this direct deal”.”
