Jaguar is entering a new chapter unveiling a reimagined brand identity and a groundbreaking creative philosophy. As part of its transformation, Jaguar aims to compete in the high-end luxury segment alongside brands like Bentley and Porsche, leaving behind its current rivals such as BMW and Audi.
This transition will see Jaguar becoming an all-electric carmaker, with its current lineup ceasing production by 2025. To showcase its vision for the future, Jaguar will reveal its “Design Vision” concept at the Miami Art Week on December 2, 2024. As of now, Jaguar has unveiled its new logos and branding.
The iconic leaping jaguar that has featured on practically every car from the company has been modified for a more streamlined, yet angular appearance. The script for the carmaker’s wordmark has also been changed.
The first glimpse of Jaguar’s future comes with a heavily camouflaged all-electric four-door GT, set to debut in 2026. With a sleek fastback design, long wheelbase, and powerful stance, this model is expected to deliver up to 600 bhp and an impressive 700 km range, rivalling the Porsche Taycan and Audi e-tron GT.
