New Light Apparels Limited (BSE: NEWLIGHT) has announced the launch of its new fast fashion brand, ALFANJO, aimed at the domestic market. ALFANJO focuses on offering high-quality, trendy, and durable unisex apparel that blends comfort and style. The brand was officially launched on October 28, 2024, and is available online at alfanjo.com.
About ALFANJO
ALFANJO’s vision is to redefine day-to-day casual wear, offering versatile, durable, and stylish clothing. The brand caters to a wide range of casual apparel, including t-shirts, shirts, hoodies, and lowers. As a direct-to-consumer (D2C) brand, ALFANJO emphasizes ethical production, quality, and comfort in every piece, aiming to create clothing that reflects individuality and style.
This launch marks New Light Apparels’ entry into the fast fashion segment, appealing to consumers who seek fashionable, reliable, and affordable clothing options.
As of 10:45 am the shares were trading 1.91% higher at ₹11.19 on NSE
