Allied Blenders and Distillers Limited (ABDL) has partnered with Roust Corporation to bring Russian Standard Vodka to the Indian market. This strategic collaboration allows ABDL, the third largest spirits company in India, to enter the growing premium vodka segment. The vodka category in India, currently valued at over 13 million cases, is expanding at a rate of more than 20%.
Russian Standard Vodka is recognized globally as the top premium Russian vodka, with a significant presence in over 85 countries. ABDL will leverage its extensive distribution network and marketing expertise to introduce the vodka to Indian consumers.
In Maharashtra, Russian Standard Vodka will be priced at ₹2,200 for the Original, ₹2,600 for the Gold, and ₹5,000 for the Platinum variant. This partnership strengthens ABDL’s premium portfolio and aligns with its strategy to grow its presence in the Indian luxury spirits market.
