Honasa Consumer, the parent company of Mamaearth, has announced that Mamaearth has become the 3rd largest skincare brand in India, according to the latest report by Euromonitor International. The achievement marks a significant milestone in the brand’s rapid growth within the highly competitive beauty and personal care industry. Additionally, The Derma Co., another brand under Honasa Consumer, has entered the top 20 skincare brands in India, solidifying Honasa’s position as a leading player in the market.
Key Highlights:
- Mamaearth is now the 3rd largest skincare brand in India.
- The Derma Co. has emerged as one of the top 20 skincare brands and the largest active-based skincare brand in India.
- Mamaearth’s rise to prominence is attributed to its focus on natural and toxin-free products, catering to the growing demand for safe personal care products.
- Honasa Consumer’s other brands, including Aqualogica and Dr. Sheth’s, are also gaining traction in India’s competitive sunscreen market.
Varun Alagh, Co-founder and CEO of Honasa Consumer, expressed excitement over the brands’ success, attributing it to the team’s commitment to innovation and the trust that Indian consumers have placed in their products. “We’re proud of the progress both Mamaearth and The Derma Co. have made. This recognition encourages us to continue building purpose-driven brands that cater to the needs of our customers,” said Alagh.
Honasa Consumer started with Mamaearth and has since expanded its portfolio to include other popular brands like BBlunt, Aqualogica, and Dr. Sheth’s, all aimed at addressing the evolving personal care needs of Indian consumers. The company’s success is built on leveraging consumer insights and digital capabilities, helping them establish a strong presence across 18,000 pin codes in over 700 districts throughout India.
