Ola Electric shares traded lower by 2.13% at ₹97.13 on the NSE as of 9:48 am, despite the company announcing its festive ‘BOSS’ campaign. The stock dipped 2.52% earlier to ₹96.76, even as Ola unveiled its biggest festive sale yet, offering the S1 electric scooter at an attractive entry price of ₹49,999.
Highlights of the BOSS Campaign:
The campaign provides a range of benefits for buyers, including festive offers worth up to ₹40,000, covering discounts, free upgrades, extended warranties, and financial perks:
- BOSS Prices: The Ola S1 X with a 2kWh battery is available at ₹49,999 (limited stock).
- BOSS Discounts: Up to ₹25,000 discount on the S1 portfolio, with a flat ₹25,000 off on the S1 X 2kWh and up to ₹15,000 on other S1 models.
- BOSS Warranty: An 8-year/80,000 km battery warranty valued at ₹7,000 is provided for free.
- BOSS Finance Offers: Finance benefits of up to ₹5,000 on select credit card EMIs.
- BOSS Benefits: Free MoveOS+ software upgrade worth ₹6,000 and free Hypercharging credits worth up to ₹7,000.
Bhavish Aggarwal’s Announcement:
Bhavish Aggarwal, Chairman and MD of Ola Electric, announced the campaign by stating, “We are excited to bring in the BOSS of all offers for our customers this festive season, making it the best time to buy an EV.” He highlighted that this is the company’s largest festive campaign to date and aligns with Ola’s mission to boost electric vehicle (EV) adoption in India and reduce reliance on internal combustion engine (ICE) vehicles.
Ola Electric’s Expansion Plans:
In a move to enhance its presence across India, Ola Electric recently launched its Network Partner Program with a goal to expand its sales and service network to 10,000 points by 2025. The company also aims to train 1 lakh third-party mechanics to support the growing EV market.
Overview of Ola’s S1 Portfolio:
Ola Electric provides a comprehensive S1 lineup catering to various customer needs:
- Premium Models: The S1 Pro is priced at ₹1,34,999, while the S1 Air costs ₹1,07,499.
- Mass Market Offerings: The S1 X series, available in 2 kWh, 3 kWh, and 4 kWh versions, is priced at ₹74,999, ₹87,999, and ₹1,01,999, respectively.
During its annual ‘Sankalp’ event in August 2024, Ola also introduced its Roadster motorcycle series with the Roadster X, Roadster, and Roadster Pro. These motorcycles, offering advanced features and technology, are priced starting at ₹74,999, ₹1,04,999, and ₹1,99,999, respectively.
