RattanIndia Enterprises Ltd. has announced the launch of its newest brand, Kaari, through its wholly owned subsidiary, Neobrands Limited. Kaari is a women’s ethnic wear line that aims to celebrate India’s rich embroidery heritage by blending traditional craftsmanship with timeless elegance.
The collection features various embroidery styles, including Chikankari and Handcrafted Dabka work, woven with beads to showcase Indian craftsmanship. Kaari’s designs are versatile, suitable for festive occasions and daily wear, offering a blend of intricate detailing and a palette that ranges from rich festive hues to soft pastels.
Each piece in the Kaari collection has been thoughtfully curated, telling a unique story. Special attention is given to dupattas, with textures like Banarasi brocades and delicate organza adorned with lace and sequin work. The brand aims to cater to every Indian woman with approximately 40 styles in sizes from S to XXL, providing inclusive silhouettes.
Anjali Rattan, Chairperson of RattanIndia Enterprises Ltd., stated, “The Indian consumer has a deep appreciation for the art of traditional textiles. Through Kaari, we are not only offering elegant ethnic wear but also reviving and celebrating the intricacies of India’s embroideries, making them accessible to every woman.”
Availability and Pricing Kaari will be exclusively available on Amazon India, with prices ranging from INR 999 to INR 1799. Customers across India can browse and purchase the collection at www.amazon.in/kaari, with home delivery offered for convenience.
