Adobe recently updated the terms and conditions for its Creative Cloud suite of photo and video editing apps, which led to significant backlash from users. The new terms suggested that Adobe had rights to “access [user] content through both automated and manual methods, such as for content review.” This caused widespread concern among users about the potential misuse of their work.
On Thursday, Creative Cloud users found themselves unable to use the software, uninstall it, or contact customer support without agreeing to the new terms. This sudden change sparked outrage among users, including director Duncan Jones, who tweeted, “Hey @Photoshop what the hell was that new agreement you forced us to sign this morning that locked our app until we agree to it. We are working on a bloody movie here, and NO, you don’t suddenly have the right to any of the work we are doing on it because we pay you to use Photoshop.”
Adobe responded on Thursday by stating that the policy had been in place for years and that the recent updates were made to clarify when Adobe might access user content. They emphasized that access was necessary for features like Photoshop Neural Filters and Adobe Express’s Remove Background tool, and for actions against prohibited content. They also clarified that Adobe does not access, view, or listen to content stored locally on users’ devices.
In a blog post on Friday, Adobe further clarified its motivations for updating the terms and conditions. The company explained that the update aimed to enhance transparency regarding their content moderation processes, especially with the rise of Generative AI. They highlighted the addition of more human moderation to their content submission reviews.
Adobe emphasized that accessing user content is essential for nominal uses such as opening and editing files, creating thumbnails, and using AI-enhanced tools. They assured users that their machine learning systems are used to screen for illegal content, including spam and child sexual abuse material (CSAM).
Adobe made a clear pledge that it does not use customer content to train its AI models, including Firefly Gen AI. They reassured users that Adobe would never assume ownership of their work. They also stressed that while they host content to enable the use of their applications and services, customers retain ownership of their content.
To address the confusion and concerns, Adobe plans to push a notification that more clearly explains the Terms and Condition changes when customers next open their editing apps.
The controversy surrounding Adobe’s updated terms and conditions highlights the importance of clear communication and transparency, especially when it comes to user content and privacy. Adobe’s reassurances and clarifications aim to restore user trust and ensure that their creative works remain protected and respected.
