On January 11, shares of Easy Trip Planners, the parent company of the online travel portal EaseMyTrip, rose over 14%, continuing an upward trend following a recent dispute with the Maldives.
Nation First, Business Later.#EaseMyTrip #Boycott_Maldives pic.twitter.com/ShjqX2Rvhy
— Frontalforce 🇮🇳 (@FrontalForce) January 11, 2024
The Maldivian tourism body has urged EaseMyTrip to resume flight bookings to the island nation, even as the website offers discounts for domestic travel within India. The Delhi-based travel aggregator had suspended all flight bookings to the Maldives after controversial remarks were made by now-suspended Maldivian ministers against India and Prime Minister Narendra Modi.
In response to the situation, EaseMyTrip announced discount codes “NATIONFIRST” and “BHARATFIRST” to its customers. The ongoing developments have significantly impacted the company’s stock performance, reflecting the potential influence of geopolitical issues on the travel industry
